From Information to transformation: Why Engagement Matters
We live in the age of information. But that doesn’t mean we live in the age of change.
There’s more data than ever on climate collapse, housing, education inequality. We know the risks of burnout, digital overwhelm, poor diets. And yet… so little shifts.
Because knowing something doesn’t mean we act on it. And change doesn’t come from knowledge alone.
Real transformation? It begins with engagement.
“knowing something doesn’t mean we act on it. And change doesn’t come from knowledge alone.”
When people feel emotionally invested, when they’re seen, heard, and invited in, ideas don’t just stay ideas.
They take root. They move people. They become action.
We see it every day in our work. When people are genuinely engaged, they don’t just receive a message, they make it theirs. That’s where the real power lies. Not just in informing. But in transforming.
That’s the shift we’re here to create. Because when engagement sparks action, information becomes power. Not just potential.
“when engagement sparks action, information becomes power. Not just potential.”
So whether you’re a leader, a teacher, a researcher, a business owner—or simply someone with a message, you have a choice: To inform… or to inspire. To talk at… or to invite in. To hope for change… or to help make it.
Engagement is the bridge between knowing and doing, between apathy and action, between data and transformation.
What’s a moment when engagement changed you; not just what you knew, but what you did?
Bedford College: Student Voice
A few weeks ago, we ran a student workshop with Bedford College Group that left us buzzing with energy.
We worked closely with staff to design a session that wasn’t just another talk, it was something students could feel. We wanted them laughing, thinking, moving, and most of all, taking part.
At the end of the session, we ran a challenge called “We Are All Motivational Speakers.” After watching Kheron in action, bringing his usual mix of humor and heart, students were invited to raise their hands and share their own words of encouragement with each other.
Usually, let’s be honest, this is the part where one or two brave students step forward, and everyone else sits in silence, avoiding eye contact.
But not this time.
Hands shot up across the room. Over twenty students wanted to speak, so many that we dropped the original plan and just started moving through the crowd with a mic so everyone could be heard.
“The energy was electric.”
Kheron delivers a transformative session with students at Bedford College.
The energy was electric.
Students weren’t just watching anymore. They were stepping into their power, using their voices, cheering each other on. They were real, they were bold, and they were brilliant.
That moment reminded us of something important: young people want to be heard. They want to connect. They want to belong to a community.
They just need a spark.
Workshops like this don’t just lift spirits. They help to form new connections. They show students what’s already inside them, just waiting to come out.
We left Bedford feeling inspired and more committed than ever to bringing this kind of magic to more colleges across the country.
Want this kind of energy in your college or community?
Let’s make it happen!
Young Researchers: Social and Cultural Infrastructure
Research is, of course, dedicated to the generation of information. As researchers we strive to uncover patterns, surface insights and contribute to a deeper understanding of the world. But in recent years there’s been more recognition that research, at its best, can and should also transform, changing not just what we know but also how we feel, act and relate to one another.
Unfortunately, this doesn’t always happen. As we know, research often isn’t engaging for either participants or audiences. People are asked to condense their complex experiences into restrictive survey check boxes. Rich, nuanced stories get flattened into the formulas of conventional outputs. And important findings sometimes go no further than a room of 12 over-caffeinated conference attendees.
In our creative research projects we’re passionate about methods that don’t just document the liveliness of the world but are lively in themselves - generating emotion, shifting discourse and sparking meaningful change.
“We’re passionate about methods that don’t just document the liveliness of the world but are lively in themselves”
A great example of this is our ongoing collaboration with The British Academy and London Development Trust on research into Social and Cultural Infrastructure. In this project engagement has been central from the start.
Last year, we worked with young people in four London locations, running creative focus groups with interactive activities and arts and crafts. Together, we co-created a card deck game that helps young people articulate what matters to them when it comes to social and cultural infrastructure.
We also hired three paid young researchers from this initial phase, who then helped refine the card deck and co-facilitated its rollout in other UK locations. Later, we ran an online workshop, partially led by the young researchers, where participants across the national focus groups helped analyse and articulate the findings.
The final research outputs will include:
A young person–centred report with multimedia content
The card deck game, which will be made available for use by other stakeholders working with young people
Crucially, we haven’t just involved young people at every stage, we’ve done so in ways that are genuinely engaging for them: using creative, game-based methods and making space for their insights to shape the process and the findings.
The result? The card deck has opened up space for conversations that many young people, especially those with neurodivergences, have found difficult to access before. Multiple participants have told us how much the game helped them articulate what they need in their local areas.
We can’t guarantee their input will directly change policy in their neighbourhoods, but what’s already certain is a transformation in how these young people can identify and express their needs.
The impact extends to the young researchers themselves. Their contributions to the project have been invaluable, and they’ve also gained real skills and confidence along the way. One young researcher described the project as “One of the most life-changing experiences for me.”
“This has been one of the most life-changing experiences for me”
Slides from a presentation this young researcher gave at a recent event (reproduced below) show that research can do more than generate information, it can create real transformation at both the individual and collective level.
Want to Learn More about turning information into transformation?
We have two upcoming events related to this theme:
Engage for Growth
🗓️July 17th| 🕛 6-8pm
I-Docs for Creative Research
🗓️ September 22nd | 🕛 12–1pm